The Betta name has been servicing local communities since 1961 and the brand is one of the longest running national groups within the electrical industry. We currently have a large number of Betta stores supporting local communities Australia wide – and we’re growing daily!
Our Betta stores are serviced by a lean and cost-effective national office, offering our retailers buying, merchandising, marketing, advertising and promotional services. As part of the Betta brand, you will receive a comprehensive annual marketing, advertising and promotional programme.
On the store floor, you have access to the company’s comprehensive Retail Management System (iRMS), considered one of the best operating in the electrical industry.
Our iRMS provides many benefits to your business, including up-to-date pricing, user friendly point of sale, unsurpassed inventory control and all the reporting facilities you require to manage your successful electrical retail business.
Of course, as a member of the BSR Group, you are additionally provided access to a professional help desk, which not only assists your team with any technical issues, but provides guidance and training in system best practices.
Many of our Betta retailers have been with our brand since its start in 1961, and we are growing our membership on a daily basis.
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Training and Support
Of course, as a member of the BSR Group, you are additionally provided access to a professional help desk, which not only assists your team with any technical issues but provides guidance and training in system best practices. There is also a wide training program developed by the Customer Experience team as well as refresher videos on the training academy.